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Hissho Sushi & Fly By Jing Collaborated on a Spicy Sushi Roll
Consumers’ love for spicy sushi rolls has inspired a unique collaboration between Hissho Sushi and Fly By Jing to create a Sichuan Chili Crisp California Roll that combines the heat and texture of chili crisp with the freshness and flavor of sushi. Developed for International Sushi Day, the roll is available for purchase for a limited time this summer.
With creamy avocado and crisp cucumber to provide cooling and balancing against a spicy imitation crab mix and Fly By Jing Sichuan Chili Crisp-infused mayo, this roll delivers bold umami flavors. Building on the rich flavors and textures, the collaborative sushi roll is further enhanced with fried onions, green onions, sesame seeds and Japanese BBQ sauce.
Trend Themes
1. Culinary-fusion Creations – The Sichuan Chili Crisp California Roll exemplifies exciting fusion cuisine, merging Eastern and Western culinary traditions to create distinctive and memorable food experiences.
2. Limited-time Offers – Limited-time promotions such as the Sichuan Chili Crisp California Roll generate consumer buzz and drive urgency through exclusivity and seasonality in food offerings.
3. Spicy Food Craze – The incorporation of chili crisp in sushi indicates a sustained and growing consumer appetite for spicy flavors across various cuisines and menu items.
Industry Implications
1. Food and Beverage – Collaborations between brands like Hissho Sushi and Fly By Jing highlight the potential for innovative, cross-cultural food products that captivate diverse market segments.
2. Restaurant and Hospitality – Restaurants see value in creating unique, buzzworthy dishes such as the Sichuan Chili Crisp California Roll to attract and retain customers with novelty and flavor variety.
3. Specialty Condiments – The rise of specialty condiments like Sichuan Chili Crisp points to new opportunities for product innovation and differentiation in the highly competitive condiment market.
ABOUT HISSHO SUSHI
Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi distributor in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,000 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. For more information, visit hisshosushi.com or follow Hissho Sushi on Instagram, Facebook, Twitter and LinkedIn.
ABOUT FLY BY JING
Fly By Jing is a revolutionary Chinese food company that brings thoughtfully crafted pantry staples to the modern kitchen. The brand’s commitment to highly charged flavors, 100% real ingredients, and transformative chili sauces elevate every meal from ordinary to extraordinary. Their best-selling Sichuan Chili Crisp is a testament to this, offering a symphony of bold, authentic flavors that awaken the palate with every bite. After debuting in 2018 with a record-breaking Kickstarter campaign, Fly By Jing has gone on to pioneer a new category for Asian condiments and make an indelible mark on the culinary landscape of America. As a B Corp certified company, Fly By Jing products are vegan, Non-GMO Project Verified, with no MSG, artificial preservatives, or flavors, providing customers with nothing but the best taste experience. Developed by Jing Gao, a chef, entrepreneur, cookbook author, and renowned expert on Chinese cuisine, the Los Angeles-based company is on a mission to bring uncensored Chinese flavors to the table. What started as a roving supper club, Fly By Jing is inspired by the old-school ‘fly eateries’ of Chengdu – no-frills spots with food so delicious, they’re said to attract people like flies. Fly By Jing’s flavorful condiments can be found nationwide at major retailers including Target, Costco, Whole Foods Market, Albertsons Safeway, Sprouts, Wegmans, Walmart, Shoprite, Harris Teeter, artisanal grocery stores, and more.
MEDIA CONTACTS:
Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166
Shorefire PR on behalf of Fly By Jing
Rebecca Shapiro | 378841@email4pr.com
Mikaela Duhs | 378841@email4pr.com | 858-568-8556
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