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June 12, 2024 BroadcastNews by Hissho News 0 Comments

Deli Market News | Hissho Sushi Partners with Fly By Jing to Introduce Limited-Time-Only Offering

Article Originally Published on Deli Market News, click here to read the original.

Hissho Sushi Partners with Fly By Jing to Introduce Limited-Time-Only Offering; Matt Wilken and Jing Gao

Alongside this condiment innovator, the sushi distributor is looking to become a household staple

Hissho Sushi has quite the collaboration to announce. Partnering with Fly By Jing, best known for its viral Sichuan chili crisp sauce, the two are set to launch a new Sichuan Chili Crisp California Roll.

“As a company committed to crafting innovative and authentic sushi experiences, we’re thrilled to partner with Fly By Jing to introduce the Sichuan Chili Crisp California Roll,” said Matt Wilken, President of Hissho Sushi. “This collaboration represents a true fusion between the master craft of Japanese sushi making and the bold, flavorful essence of Sichuan chili crisp sauce.”

This collaboration comes just in time for International Sushi Day on June 18. The new roll will be available for purchase in more than 1,700 locations including Target, Sprouts Farmers Market, and more.

According to a press release, the new Sichuan Chili Crisp California Roll is a symphony of bold umami flavors and textures. Topped with crunchy fried onions, green onions, sesame seeds, Japanese BBQ sauce, and Fly By Jing Sichuan Chili Crisp infused mayo, the roll blends heat and zest.

“Hissho Sushi is the perfect partner to bring the bold flavors of Fly By Jing Sichuan Chili Crisp to sushi lovers across the country,” said Jing Gao, Founder and Chief Executive Officer of Fly By Jing. “Our Sichuan Chili Crisp California Roll isn’t traditional; it blends my hometown of Chengdu China, with my new home’s namesake sushi roll. It’s vibrant, fiery, and definitely addictive—this will be your new favorite lunch, dinner, or snack.”

We hope to see more partnerships like this come to fruition.

ABOUT HISSHO SUSHI

Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi distributor in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,000 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. For more information, visit hisshosushi.com or follow Hissho Sushi on Instagram, Facebook, Twitter and LinkedIn.

ABOUT FLY BY JING

Fly By Jing is a revolutionary Chinese food company that brings thoughtfully crafted pantry staples to the modern kitchen. The brand’s commitment to highly charged flavors, 100% real ingredients, and transformative chili sauces elevate every meal from ordinary to extraordinary. Their best-selling Sichuan Chili Crisp is a testament to this, offering a symphony of bold, authentic flavors that awaken the palate with every bite. After debuting in 2018 with a record-breaking Kickstarter campaign, Fly By Jing has gone on to pioneer a new category for Asian condiments and make an indelible mark on the culinary landscape of America. As a B Corp certified company, Fly By Jing products are vegan, Non-GMO Project Verified, with no MSG, artificial preservatives, or flavors, providing customers with nothing but the best taste experience. Developed by Jing Gao, a chef, entrepreneur, cookbook author, and renowned expert on Chinese cuisine, the Los Angeles-based company is on a mission to bring uncensored Chinese flavors to the table. What started as a roving supper club, Fly By Jing is inspired by the old-school ‘fly eateries’ of Chengdu – no-frills spots with food so delicious, they’re said to attract people like flies. Fly By Jing’s flavorful condiments can be found nationwide at major retailers including Target, Costco, Whole Foods Market, Albertsons Safeway, Sprouts, Wegmans, Walmart, Shoprite, Harris Teeter, artisanal grocery stores, and more.

MEDIA CONTACTS:

Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Shorefire PR on behalf of Fly By Jing
Rebecca Shapiro | 378841@email4pr.com
Mikaela Duhs | 378841@email4pr.com | 858-568-8556

June 11, 2024 BroadcastNews by Hissho News 0 Comments

Trendhunter | Hissho Sushi & Fly By Jing Collaborated on a Spicy Sushi Roll

Article Originally Published on Trendhunter, click here to read the original.

Hissho Sushi & Fly By Jing Collaborated on a Spicy Sushi Roll

Consumers’ love for spicy sushi rolls has inspired a unique collaboration between Hissho Sushi and Fly By Jing to create a Sichuan Chili Crisp California Roll that combines the heat and texture of chili crisp with the freshness and flavor of sushi. Developed for International Sushi Day, the roll is available for purchase for a limited time this summer.

With creamy avocado and crisp cucumber to provide cooling and balancing against a spicy imitation crab mix and Fly By Jing Sichuan Chili Crisp-infused mayo, this roll delivers bold umami flavors. Building on the rich flavors and textures, the collaborative sushi roll is further enhanced with fried onions, green onions, sesame seeds and Japanese BBQ sauce.

Trend Themes

1. Culinary-fusion Creations – The Sichuan Chili Crisp California Roll exemplifies exciting fusion cuisine, merging Eastern and Western culinary traditions to create distinctive and memorable food experiences.

2. Limited-time Offers – Limited-time promotions such as the Sichuan Chili Crisp California Roll generate consumer buzz and drive urgency through exclusivity and seasonality in food offerings.

3. Spicy Food Craze – The incorporation of chili crisp in sushi indicates a sustained and growing consumer appetite for spicy flavors across various cuisines and menu items.

Industry Implications

1. Food and Beverage – Collaborations between brands like Hissho Sushi and Fly By Jing highlight the potential for innovative, cross-cultural food products that captivate diverse market segments.

2. Restaurant and Hospitality – Restaurants see value in creating unique, buzzworthy dishes such as the Sichuan Chili Crisp California Roll to attract and retain customers with novelty and flavor variety.

3. Specialty Condiments – The rise of specialty condiments like Sichuan Chili Crisp points to new opportunities for product innovation and differentiation in the highly competitive condiment market.

MEDIA CONTACTS:

Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Shorefire PR on behalf of Fly By Jing
Rebecca Shapiro | 378841@email4pr.com
Mikaela Duhs | 378841@email4pr.com | 858-568-8556

June 11, 2024 BroadcastNews by Hissho News 0 Comments

SpecialtyFood.com | Retailers Source Fly By Jing, Hissho Sushi LTO

Article Originally Published on SpecialtyFood.com, click here to read the original.

Retailers Source Fly By Jing, Hissho Sushi LTO

More than 1,700 Target, Sprouts Farmers Market, Giant Food Stores, Giant Food Landover, Meijer, Stop & Shop, The Fresh Market, and Lowes Food locations will source the latest collaboration from fresh sushi distributor Hissho Sushi and east-Asian condiment brand Fly By Jing.

The limited-edition Sichuan Chili Crisp California Roll is topped with crunchy fried onions, green onions, sesame seeds, Japanese BBQ sauce, and Fly By Jing Sichuan Chili Crisp infused mayo. In celebration of International Sushi Day on June 18, it will be available for purchase for $9.49 from June 17 to July 28.

“Hissho Sushi is the perfect partner to bring the bold flavors of Fly By Jing Sichuan Chili Crisp to sushi lovers across the country,” said Jing Gao, founder and CEO of Fly By Jing, in a statement. “Our Sichuan Chili Crisp California Roll isn’t traditional; it blends my hometown of Chengdu China, with my new home’s namesake sushi roll. It’s vibrant, fiery, and definitely addictive—this will be your new favorite lunch, dinner or snack.”

MEDIA CONTACTS:

Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Shorefire PR on behalf of Fly By Jing
Rebecca Shapiro | 378841@email4pr.com
Mikaela Duhs | 378841@email4pr.com | 858-568-8556

June 11, 2024 BroadcastNews by Hissho News 0 Comments

PR Newswire | Hissho Sushi Partners with Fly By Jing to Introduce Limited-Time-Only Sichuan Chili Crisp California Roll: A Fusion of Authenticity and Innovation

Article Originally Published on PR Newswire, click here to read the original.

Hissho Sushi Partners with Fly By Jing to Introduce Limited-Time-Only Sichuan Chili Crisp California Roll: A Fusion of Authenticity and Innovation

Foodies across the U.S. can enjoy the spicy, innovative twist on the classic sushi roll that will be available at more than 1,700 retailers for a limited time

CHARLOTTE, N.C. and LOS ANGELES, June 11, 2024 /PRNewswire/ — Hissho Sushi, a leading innovator in the nationwide distribution of sushi that’s made fresh daily, is excited to announce their latest collaboration with Fly By Jing, known for their authentic viral Sichuan chili crisp sauce, to launch their NEW Sichuan Chili Crisp California Roll. Just in time for International Sushi Day (June 18) the new roll is available for purchase from June 17 to July 28 in more than 1,700 locations including Target, Sprouts Farmers Market, Giant Food Stores, Giant Food Landover, Meijer, Stop & Shop, The Fresh Market, Lowes Food and more.

The new Sichuan Chili Crisp California Roll is a symphony of bold umami flavors and textures. Creamy avocado and crisp cucumber bring cooling balance to the fiery kick of spicy imitation crab mix. Topped with crunchy fried onions, green onions, sesame seeds, Japanese BBQ sauce, and Fly By Jing Sichuan Chili Crisp infused mayo – the roll blends heat and zest when made fresh by local expertly trained chefs.

Sushi lovers can enjoy this delicious, high-quality sushi roll made with 100% responsibly sourced seafood at an affordable price of $9.49.

“As a company committed to crafting innovative and authentic sushi experiences, we’re thrilled to partner with Fly By Jing to introduce the Sichuan Chili Crisp California Roll,” said Matt Wilken, President of Hissho Sushi. “This collaboration represents a true fusion between the master craft of Japanese sushi making and the bold, flavorful essence of Sichuan chili crisp sauce.”

The launch of the Sichuan Chili Crisp California Roll marks a significant milestone for both companies, showcasing their dedication to pushing culinary boundaries and delighting palates.

“Hissho Sushi is the perfect partner to bring the bold flavors of Fly By Jing Sichuan Chili Crisp to sushi lovers across the country,” said Jing Gao, Founder and CEO of Fly By Jing. “Our Sichuan Chili Crisp California Roll isn’t traditional; it blends my hometown of Chengdu China, with my new home’s namesake sushi roll. It’s vibrant, fiery, and definitely addictive–this will be your new favorite lunch, dinner or snack.”

Media images and product materials are available for download here.

MEDIA CONTACTS:

Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Shorefire PR on behalf of Fly By Jing
Rebecca Shapiro | 378841@email4pr.com
Mikaela Duhs | 378841@email4pr.com | 858-568-8556

April 28, 2023 Core ValuesNews by Hissho News 0 Comments

SeafoodSource | Hissho Sushi cuts out eel, mackerel as part of sustainability push

Article Originally Published on SeafoodSource, click here to read the original.

Hissho Sushi cuts out eel, mackerel as part of sustainability push

Hissho Sushi, one of the largest distributors of sushi to U.S. retailers and foodservice outlets, recently stepped up its sustainable seafood sourcing policies, including cutting out three species for which it could not find sustainable sources.

The supplier, based in Charlotte, North Carolina, U.S.A., with a customer portfolio including Walmart, Safeway, Target, and Sodexo, said with the changes it can now claim 100 percent of the seafood used in its products comes from responsible sources.

“Whether it’s wild-caught or sustainably farmed, from Asia or South America, Canada or Indonesia, all of Hissho’s sushi is transparently certified sustainable by an independent third party and traceable to producers and vendors that comply with strict standards for food safety and quality,” the company said in a press release.

“Our retail partners’ customers are responsible consumers. Through feedback, we’ve learned that it’s important to our customers to understand where their food comes from and to protect the environment,” Hissho Sushi CEO Dan Beem told SeafoodSource. “Responsibly sourced seafood is a top of mind issue for both our retail partners and customers.”

To achieve its goal, Hissho Sushi removed several menu items from its product offerings, such as baby octopus, eel, and mackerel. The decision was a difficult one – especially regarding eel, because it is “a key protein in one of our most popular sushi rolls,” Beem said.

Eels are frequently smuggled internationally, especially in Europe, where the European Union has said populations are at critically low levels and the Convention on International Trade in Endangered Species (CITES) has listed the species.

“The temporary cost of eliminating these items was outweighed by the value of living up to the standard we set for ourselves,” Beem said. “In eliminating these offerings, we have seen our chefs and customers trade to other responsibly sourced offerings.”

Instead of eel, the company is selling more yellowtail, tuna, and salmon, and in place of octopus salad, squid salad has become a popular item, according to Beem.

While he would like to eventually add back the traditional sushi offerings, Beem said, the company “will only do so when we can find a sustainable, transparent, responsible source.”

Hissho Sushi, which sells 80,000 pounds of seafood weekly and more than 2,000 tons annually, is primarily a retail supplier, with clients including Sprouts Farmers Market, Meijer, and Giant Food Stores, among others. However, around 15 percent of its business is in foodservice outlets in airports, hospitals, university campuses, and other locations, according to Beem.

The company “only partners with best-in-class suppliers who adhere to its strict standards for food safety and quality,” Hissho said. A third party must certify all vendor products to ensure the seafood used by the company is traceable to farms or fisheries.

“Responsible sourcing generates positive, long-term impact for our consumers, our industry, and the environment,” Beem said. ”While we’ve taken dedicated steps over the last few years to get here, I’m proud of our employees, vendors, and franchisees for helping strengthen our resolve to reach our 2023 sustainability goal. It’s a standard that aligns with our corporate identity to inspire all to be great and do well, and as an industry leader, it’s simply our responsibility.”

September 14, 2021 News by Hissho News 0 Comments

Chew Boom | Hissho Sushi Launches New Franks RedHot® Crunchy Buffalo Chicken Roll Nationwide

Article Originally Published on Chew Boom, click here to read the original.

Sushi distributor Hissho Sushi has partnered with hot sauce brand Franks RedHot for the creation of the new Franks RedHot Crunchy Buffalo Chicken Roll.

Inspired by America’s love of football and buffalo chicken, Franks RedHot Crunchy Buffalo Chicken Roll features grilled chicken, cream cheese, avocado and crisp carrots rolled into rice and nori and topped with crunchy fried onions, all fished with a drizzle of Frank’s RedHot, Japanese BBQ sauce, spicy mayo and a dusting of Frank’s RedHot seasoning.

You can find the new Franks RedHot Crunchy Buffalo Chicken Roll at more than 1,000 retail locations across the country, including Target, Meijer, Sprouts, Stop & Shop and more, for a suggested price of $5.99.

Headquartered in Charlotte NC, Hissho Sushi is the second-largest sushi distributor in the country with more than 2,000 locations across the US.

ABOUT HISSHO SUSHI

Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi distributor in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,000 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. For more information, visit https://cc-devserver.com/dev/wp-hisshosushi/ or follow Hissho Sushi on Instagram, Facebook, Twitter and LinkedIn.

ABOUT FRANK’S REDHOT®

It all started back in 1920 when the first bottle of Original Cayenne Pepper Sauce was introduced. Made with a premium blend of aged cayenne peppers, Frank’s RedHot adds the perfect blend of flavor and heat to your favorite foods. Frank’s Cayenne Pepper Sauce was used as the secret ingredient in the original Buffalo wings created in Buffalo, NY in 1964. Try our family of products including the Original sauce, Buffalo Wings sauce, Queso Dip seasoning mix, Buffalo Ranch seasoning, Frozen Buffalo Wings and more. Visit www.Franksredhot.com for more information and recipes.

ABOUT MCCORMICK CORPORATION

Frank’s RedHot is one of McCormick & Company’s (MKC) brands. As a Fortune 500 company with over $5 billion in annual sales across 160 countries and territories, McCormick is a global leader in flavor. Founded in 1889 and headquartered in Hunt Valley, Maryland USA, McCormick is guided by our principles and committed to our Purpose – To Stand Together for the Future of Flavor. McCormick envisions A World United by Flavor where healthy, sustainable, and delicious go hand in hand. To learn more, visit www.mccormickcorporation.com or follow McCormick & Company on Twitter, Instagram and LinkedIn.

MEDIA CONTACT:
Jessica Prah
Paramount Public Relations
jessica@paramountpr.com
312-953-3257

September 7, 2021 News by Hissho News 0 Comments

Thrillist | Frank’s RedHot® Debuts Ready-to-Eat Buffalo Chicken Sushi at Grocery Stores Nationwide

Article Originally Published on Thrillist, click here to read the original.

Admit it. You’re Intrigued.

Football season is officially here, which means it’s time to tailgate, and let’s be real, tailgating is more about the snacks than the sports. Enter the Frank’s RedHot Crunchy Buffalo Chicken Roll, a new and perfect tailgating snack.

The hot sauce maker teamed up with Hissho Sushi, a major sushi distributor in the United States, to roll out sushi like you’ve never tasted before. Each piece includes grilled chicken, cream cheese, avocado, and carrots rolled into rice and nori. The roll is then topped with crunchy fried onions and also features a drizzle of Frank’s RedHot, Japanese barbecue sauce, spicy mayo, and a dusting of Frank’s RedHot seasoning for good measure. It’s basically buffalo chicken dip in a sushi roll. What more could you ask for?

“We are thrilled to join forces with such an iconic brand to provide both consumers and retailers with a new innovative sushi option,” Dan Beem, CEO of Hissho Sushi, said in a press release. “Whether you are new to sushi or a seasoned chopstick veteran, our Frank’s RedHot Crunchy Buffalo Chicken Roll serves the delicious, fiery and flavorful experience your tastebuds are searching for.”

The sushi roll will be available nationwide at several grocery store chains. Each roll consists of eight pieces and retails for $5.99. Customers can get their hands on it at Target, Meijer, Sprouts, and Stop & Shop to name a few places. It’ll also be available at hospitals and airports, so you don’t have to miss out no matter where you go. You can find a full list of locations here.

ABOUT HISSHO SUSHI

Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi distributor in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,000 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. For more information, visit https://cc-devserver.com/dev/wp-hisshosushi/ or follow Hissho Sushi on Instagram, Facebook, Twitter and LinkedIn.

ABOUT FRANK’S REDHOT®

ABOUT MCCORMICK CORPORATION

MEDIA CONTACT:
Jessica Prah
Paramount Public Relations
jessica@paramountpr.com
312-953-3257

August 31, 2021 LocationsNews by Hissho News 0 Comments

Community Impact | Hissho Sushi & Wine Bar Opens Inside Walmart Supercenter in Plano

Article Originally Published on Community Impact, click here to read the original.

Hissho Sushi & Wine Bar opened in August inside the Walmart Supercenter at 1700 Dallas Parkway, Plano. The full-service restaurant offers made-to-order sushi as well as a selection of wines. The Plano location is offering Hissho Sushi’s new crunchy buffalo chicken roll made with Frank’s Red Hot sauce, according the company’s website. 972-931-9846 (Walmart). www.cc-devserver.com/dev/wp-hisshosushi

ABOUT HISSHO SUSHI

Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi distributor in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,000 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. For more information, visit https://cc-devserver.com/dev/wp-hisshosushi/ or follow Hissho Sushi on Instagram, Facebook, Twitter and LinkedIn.

MEDIA CONTACT:
Jessica Prah
Paramount Public Relations
jessica@paramountpr.com
312-953-3257

August 31, 2021 News by Hissho News 0 Comments

Refrigerated Frozen Foods | Hissho Sushi Partners with Frank’s RedHot® for Crunchy Buffalo Chicken Roll

Article Originally Published on Refrigerated Frozen Foods, click here to read the original.

Roll will be sold at Hissho kiosks in Target, Meijer, Sprouts, Stop & Shop and other retail locations, as well as hospitals, airports, and other foodservice venues.

Hissho Sushi, a leading sushi distributor in the U.S., is joining forces with Franks RedHot to unveil a new sushi roll: the Franks RedHot Crunchy Buffalo Chicken Roll. Available August 30th at more than 1,000 locations across the country, including grocery stores, hospitals and airports, the inspiration behind the unique roll is America’s love of football and buffalo chicken.

Hissho Sushi, known for delivering exciting flavors and elevated sushi experiences, created the innovative roll to provide consumers with a one-of-a-kind sushi option for tailgating or to enjoy at home. Ideal for both those new to sushi or connoisseurs, the eight-piece flavor-packed Franks RedHot Crunchy Buffalo Chicken Roll takes an iconic American sauce and pairs it with Japanese tradition, and retails for $5.99.

The new roll includes grilled chicken, cream cheese, avocado and crisp carrots rolled into rice and nori and topped with crunchy fried onions. Hissho Sushi’s expert chefs added a finishing drizzle of Frank’s RedHot, Japanese BBQ sauce, spicy mayo and a dusting of Frank’s RedHot seasoning to create the perfect blend of flavor and heat.

ABOUT HISSHO SUSHI

Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi distributor in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,000 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. For more information, visit https://cc-devserver.com/dev/wp-hisshosushi/ or follow Hissho Sushi on Instagram, Facebook, Twitter and LinkedIn.

ABOUT FRANK’S REDHOT®

ABOUT MCCORMICK CORPORATION

MEDIA CONTACT:
Jessica Prah
Paramount Public Relations
jessica@paramountpr.com
312-953-3257

August 30, 2021 BroadcastNews by Hissho News 0 Comments

WCNC-TV NBC-Charlotte | Frank’s RedHot® Crunchy Buffalo Chicken Roll Feature

Story Originally Broadcast on WCNC-TV NBC-Charlotte