Deli Market News | Hissho Sushi Partners with Fly By Jing to Introduce Limited-Time-Only Offering
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Hissho Sushi Partners with Fly By Jing to Introduce Limited-Time-Only Offering; Matt Wilken and Jing Gao
Hissho Sushi has quite the collaboration to announce. Partnering with Fly By Jing, best known for its viral Sichuan chili crisp sauce, the two are set to launch a new Sichuan Chili Crisp California Roll.
“As a company committed to crafting innovative and authentic sushi experiences, we’re thrilled to partner with Fly By Jing to introduce the Sichuan Chili Crisp California Roll,” said Matt Wilken, President of Hissho Sushi. “This collaboration represents a true fusion between the master craft of Japanese sushi making and the bold, flavorful essence of Sichuan chili crisp sauce.”
This collaboration comes just in time for International Sushi Day on June 18. The new roll will be available for purchase in more than 1,700 locations including Target, Sprouts Farmers Market, and more.
According to a press release, the new Sichuan Chili Crisp California Roll is a symphony of bold umami flavors and textures. Topped with crunchy fried onions, green onions, sesame seeds, Japanese BBQ sauce, and Fly By Jing Sichuan Chili Crisp infused mayo, the roll blends heat and zest.
“Hissho Sushi is the perfect partner to bring the bold flavors of Fly By Jing Sichuan Chili Crisp to sushi lovers across the country,” said Jing Gao, Founder and Chief Executive Officer of Fly By Jing. “Our Sichuan Chili Crisp California Roll isn’t traditional; it blends my hometown of Chengdu China, with my new home’s namesake sushi roll. It’s vibrant, fiery, and definitely addictive—this will be your new favorite lunch, dinner, or snack.”
We hope to see more partnerships like this come to fruition.
ABOUT HISSHO SUSHI
Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi distributor in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,000 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. For more information, visit hisshosushi.com or follow Hissho Sushi on Instagram, Facebook, Twitter and LinkedIn.
ABOUT FLY BY JING
Fly By Jing is a revolutionary Chinese food company that brings thoughtfully crafted pantry staples to the modern kitchen. The brand’s commitment to highly charged flavors, 100% real ingredients, and transformative chili sauces elevate every meal from ordinary to extraordinary. Their best-selling Sichuan Chili Crisp is a testament to this, offering a symphony of bold, authentic flavors that awaken the palate with every bite. After debuting in 2018 with a record-breaking Kickstarter campaign, Fly By Jing has gone on to pioneer a new category for Asian condiments and make an indelible mark on the culinary landscape of America. As a B Corp certified company, Fly By Jing products are vegan, Non-GMO Project Verified, with no MSG, artificial preservatives, or flavors, providing customers with nothing but the best taste experience. Developed by Jing Gao, a chef, entrepreneur, cookbook author, and renowned expert on Chinese cuisine, the Los Angeles-based company is on a mission to bring uncensored Chinese flavors to the table. What started as a roving supper club, Fly By Jing is inspired by the old-school ‘fly eateries’ of Chengdu – no-frills spots with food so delicious, they’re said to attract people like flies. Fly By Jing’s flavorful condiments can be found nationwide at major retailers including Target, Costco, Whole Foods Market, Albertsons Safeway, Sprouts, Wegmans, Walmart, Shoprite, Harris Teeter, artisanal grocery stores, and more.
MEDIA CONTACTS:
Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166
Shorefire PR on behalf of Fly By Jing
Rebecca Shapiro | 378841@email4pr.com
Mikaela Duhs | 378841@email4pr.com | 858-568-8556
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