Sichuan Chili Crisp California Roll

June 12, 2024 BroadcastNews by Hissho News 0 Comments

Deli Market News | Hissho Sushi Partners with Fly By Jing to Introduce Limited-Time-Only Offering

Article Originally Published on Deli Market News, click here to read the original.

Hissho Sushi Partners with Fly By Jing to Introduce Limited-Time-Only Offering; Matt Wilken and Jing Gao

Alongside this condiment innovator, the sushi distributor is looking to become a household staple

Hissho Sushi has quite the collaboration to announce. Partnering with Fly By Jing, best known for its viral Sichuan chili crisp sauce, the two are set to launch a new Sichuan Chili Crisp California Roll.

“As a company committed to crafting innovative and authentic sushi experiences, we’re thrilled to partner with Fly By Jing to introduce the Sichuan Chili Crisp California Roll,” said Matt Wilken, President of Hissho Sushi. “This collaboration represents a true fusion between the master craft of Japanese sushi making and the bold, flavorful essence of Sichuan chili crisp sauce.”

This collaboration comes just in time for International Sushi Day on June 18. The new roll will be available for purchase in more than 1,700 locations including Target, Sprouts Farmers Market, and more.

According to a press release, the new Sichuan Chili Crisp California Roll is a symphony of bold umami flavors and textures. Topped with crunchy fried onions, green onions, sesame seeds, Japanese BBQ sauce, and Fly By Jing Sichuan Chili Crisp infused mayo, the roll blends heat and zest.

“Hissho Sushi is the perfect partner to bring the bold flavors of Fly By Jing Sichuan Chili Crisp to sushi lovers across the country,” said Jing Gao, Founder and Chief Executive Officer of Fly By Jing. “Our Sichuan Chili Crisp California Roll isn’t traditional; it blends my hometown of Chengdu China, with my new home’s namesake sushi roll. It’s vibrant, fiery, and definitely addictive—this will be your new favorite lunch, dinner, or snack.”

We hope to see more partnerships like this come to fruition.

ABOUT HISSHO SUSHI

Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi distributor in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,000 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. For more information, visit hisshosushi.com or follow Hissho Sushi on Instagram, Facebook, Twitter and LinkedIn.

ABOUT FLY BY JING

Fly By Jing is a revolutionary Chinese food company that brings thoughtfully crafted pantry staples to the modern kitchen. The brand’s commitment to highly charged flavors, 100% real ingredients, and transformative chili sauces elevate every meal from ordinary to extraordinary. Their best-selling Sichuan Chili Crisp is a testament to this, offering a symphony of bold, authentic flavors that awaken the palate with every bite. After debuting in 2018 with a record-breaking Kickstarter campaign, Fly By Jing has gone on to pioneer a new category for Asian condiments and make an indelible mark on the culinary landscape of America. As a B Corp certified company, Fly By Jing products are vegan, Non-GMO Project Verified, with no MSG, artificial preservatives, or flavors, providing customers with nothing but the best taste experience. Developed by Jing Gao, a chef, entrepreneur, cookbook author, and renowned expert on Chinese cuisine, the Los Angeles-based company is on a mission to bring uncensored Chinese flavors to the table. What started as a roving supper club, Fly By Jing is inspired by the old-school ‘fly eateries’ of Chengdu – no-frills spots with food so delicious, they’re said to attract people like flies. Fly By Jing’s flavorful condiments can be found nationwide at major retailers including Target, Costco, Whole Foods Market, Albertsons Safeway, Sprouts, Wegmans, Walmart, Shoprite, Harris Teeter, artisanal grocery stores, and more.

MEDIA CONTACTS:

Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Shorefire PR on behalf of Fly By Jing
Rebecca Shapiro | 378841@email4pr.com
Mikaela Duhs | 378841@email4pr.com | 858-568-8556

June 11, 2024 BroadcastNews by Hissho News 0 Comments

Trendhunter | Hissho Sushi & Fly By Jing Collaborated on a Spicy Sushi Roll

Article Originally Published on Trendhunter, click here to read the original.

Hissho Sushi & Fly By Jing Collaborated on a Spicy Sushi Roll

Consumers’ love for spicy sushi rolls has inspired a unique collaboration between Hissho Sushi and Fly By Jing to create a Sichuan Chili Crisp California Roll that combines the heat and texture of chili crisp with the freshness and flavor of sushi. Developed for International Sushi Day, the roll is available for purchase for a limited time this summer.

With creamy avocado and crisp cucumber to provide cooling and balancing against a spicy imitation crab mix and Fly By Jing Sichuan Chili Crisp-infused mayo, this roll delivers bold umami flavors. Building on the rich flavors and textures, the collaborative sushi roll is further enhanced with fried onions, green onions, sesame seeds and Japanese BBQ sauce.

Trend Themes

1. Culinary-fusion Creations – The Sichuan Chili Crisp California Roll exemplifies exciting fusion cuisine, merging Eastern and Western culinary traditions to create distinctive and memorable food experiences.

2. Limited-time Offers – Limited-time promotions such as the Sichuan Chili Crisp California Roll generate consumer buzz and drive urgency through exclusivity and seasonality in food offerings.

3. Spicy Food Craze – The incorporation of chili crisp in sushi indicates a sustained and growing consumer appetite for spicy flavors across various cuisines and menu items.

Industry Implications

1. Food and Beverage – Collaborations between brands like Hissho Sushi and Fly By Jing highlight the potential for innovative, cross-cultural food products that captivate diverse market segments.

2. Restaurant and Hospitality – Restaurants see value in creating unique, buzzworthy dishes such as the Sichuan Chili Crisp California Roll to attract and retain customers with novelty and flavor variety.

3. Specialty Condiments – The rise of specialty condiments like Sichuan Chili Crisp points to new opportunities for product innovation and differentiation in the highly competitive condiment market.

MEDIA CONTACTS:

Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Shorefire PR on behalf of Fly By Jing
Rebecca Shapiro | 378841@email4pr.com
Mikaela Duhs | 378841@email4pr.com | 858-568-8556

June 11, 2024 BroadcastNews by Hissho News 0 Comments

SpecialtyFood.com | Retailers Source Fly By Jing, Hissho Sushi LTO

Article Originally Published on SpecialtyFood.com, click here to read the original.

Retailers Source Fly By Jing, Hissho Sushi LTO

More than 1,700 Target, Sprouts Farmers Market, Giant Food Stores, Giant Food Landover, Meijer, Stop & Shop, The Fresh Market, and Lowes Food locations will source the latest collaboration from fresh sushi distributor Hissho Sushi and east-Asian condiment brand Fly By Jing.

The limited-edition Sichuan Chili Crisp California Roll is topped with crunchy fried onions, green onions, sesame seeds, Japanese BBQ sauce, and Fly By Jing Sichuan Chili Crisp infused mayo. In celebration of International Sushi Day on June 18, it will be available for purchase for $9.49 from June 17 to July 28.

“Hissho Sushi is the perfect partner to bring the bold flavors of Fly By Jing Sichuan Chili Crisp to sushi lovers across the country,” said Jing Gao, founder and CEO of Fly By Jing, in a statement. “Our Sichuan Chili Crisp California Roll isn’t traditional; it blends my hometown of Chengdu China, with my new home’s namesake sushi roll. It’s vibrant, fiery, and definitely addictive—this will be your new favorite lunch, dinner or snack.”

MEDIA CONTACTS:

Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Shorefire PR on behalf of Fly By Jing
Rebecca Shapiro | 378841@email4pr.com
Mikaela Duhs | 378841@email4pr.com | 858-568-8556

June 11, 2024 BroadcastNews by Hissho News 0 Comments

PR Newswire | Hissho Sushi Partners with Fly By Jing to Introduce Limited-Time-Only Sichuan Chili Crisp California Roll: A Fusion of Authenticity and Innovation

Article Originally Published on PR Newswire, click here to read the original.

Hissho Sushi Partners with Fly By Jing to Introduce Limited-Time-Only Sichuan Chili Crisp California Roll: A Fusion of Authenticity and Innovation

Foodies across the U.S. can enjoy the spicy, innovative twist on the classic sushi roll that will be available at more than 1,700 retailers for a limited time

CHARLOTTE, N.C. and LOS ANGELES, June 11, 2024 /PRNewswire/ — Hissho Sushi, a leading innovator in the nationwide distribution of sushi that’s made fresh daily, is excited to announce their latest collaboration with Fly By Jing, known for their authentic viral Sichuan chili crisp sauce, to launch their NEW Sichuan Chili Crisp California Roll. Just in time for International Sushi Day (June 18) the new roll is available for purchase from June 17 to July 28 in more than 1,700 locations including Target, Sprouts Farmers Market, Giant Food Stores, Giant Food Landover, Meijer, Stop & Shop, The Fresh Market, Lowes Food and more.

The new Sichuan Chili Crisp California Roll is a symphony of bold umami flavors and textures. Creamy avocado and crisp cucumber bring cooling balance to the fiery kick of spicy imitation crab mix. Topped with crunchy fried onions, green onions, sesame seeds, Japanese BBQ sauce, and Fly By Jing Sichuan Chili Crisp infused mayo – the roll blends heat and zest when made fresh by local expertly trained chefs.

Sushi lovers can enjoy this delicious, high-quality sushi roll made with 100% responsibly sourced seafood at an affordable price of $9.49.

“As a company committed to crafting innovative and authentic sushi experiences, we’re thrilled to partner with Fly By Jing to introduce the Sichuan Chili Crisp California Roll,” said Matt Wilken, President of Hissho Sushi. “This collaboration represents a true fusion between the master craft of Japanese sushi making and the bold, flavorful essence of Sichuan chili crisp sauce.”

The launch of the Sichuan Chili Crisp California Roll marks a significant milestone for both companies, showcasing their dedication to pushing culinary boundaries and delighting palates.

“Hissho Sushi is the perfect partner to bring the bold flavors of Fly By Jing Sichuan Chili Crisp to sushi lovers across the country,” said Jing Gao, Founder and CEO of Fly By Jing. “Our Sichuan Chili Crisp California Roll isn’t traditional; it blends my hometown of Chengdu China, with my new home’s namesake sushi roll. It’s vibrant, fiery, and definitely addictive–this will be your new favorite lunch, dinner or snack.”

Media images and product materials are available for download here.

MEDIA CONTACTS:

Nicole Communications on behalf of Hissho Sushi
Adrienne Hamilton | 378841@email4pr.com | 214-497-6166

Shorefire PR on behalf of Fly By Jing
Rebecca Shapiro | 378841@email4pr.com
Mikaela Duhs | 378841@email4pr.com | 858-568-8556